Blogging Your Way to Profitability
X59.9960 /
Continuing Education
/ $375
FALL 2008
Initiate yourself in the world of online publishing. This course explains the structure of the blogosphere and its related businesses. Learn the difference between various blogs, identify which ones work, and evaluate different blog tools. Students learn the parameters and metrics for creating a blog and reaching a desired audience. Case studies explore ways in which Web entrepreneurs have been able to monetize their blogs. Examine how Google ads, aggregators, affiliate programs, and other devices can increase revenue, and consider unconventional ways in which blogs have been used to build brands, small businesses, and personalities.
This course is applicable toward:
Course Materials
Section 1
Saturday
10:00am-4:30pm
October 4 - October 11
2 Sessions
Instructor:
Jason Fox
Location: Midtown Center, 11 W 42 St
