Course Details

Blogging Workshop

 

X59.9960 / $395
FALL 2009
Continuing Education: Publishing

 

Initiate yourself into the world of online publishing. This course explains the structure of the blogosphere and its related businesses. Learn the difference between various types of blogs, identify which ones work, and evaluate blog tools. Learn the parameters and metrics for creating a blog and reaching a desired audience. Case studies explore ways in which Web entrepreneurs have been able to monetize their blogs. Examine how Google ads, aggregators, affiliate programs, and other devices can increase revenue. The class considers unconventional ways in which blogs have been used to build brands, small businesses, and personalities.

 

This course is also scheduled for:

SPRING 2010

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Related Subject Areas: Book Publishing, Digital Publishing, Magazine Publishing, Publishing, Career Resources

 

 

 

Section 1

 

Saturday 10:00am-4:30pm
October 3

Saturday 10:00am-4:30pm
October 10

 

2 Sessions

Instructor: Ronald Hogan  
Location: 48 Cooper Square