Course Details

Marketing and Revenue Strategies for Meeting Planners

 

X65.9544 / $650
FALL 2008
Continuing Education: Hospitality, Tourism, and Sports Management

 

Successful meeting planners know that logistical and management expertise is useless if you don't have attendees at the event. Explore the revenue side of the meetings business, and gain critical marketing strategies and tactics for increasing attendance and ensuring the maximum number of participants. Learn proven methods for generating additional event profitability by instituting a solid sponsorship and exhibit sales game plan.

 

This course is applicable toward:

• Certificate in Meeting, Conference, Event Management

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Related Subject Areas: Hospitality Management, Meeting, Conference, and Event Management, Event Marketing

 

 

 

Section 1

 

Friday, Saturday 9:00am-5:00pm
October 31 - November 1

 

2 Sessions

Instructor: Randi Rosenberg  
Location: Midtown Center, 11 W 42 St