Course Details

 

Marketing and Revenue Strategies for Meeting Planners

 

X65.9544 / $650
FALL 2009
Continuing Education: Hospitality, Tourism, and Sports Management

 

Successful meeting planners know that effective marketing strategies are just as important as logistical and management expertise. Explore the revenue side of the meetings business and gain critical marketing strategies and tactics for increasing attendance and ensuring the maximum number of participants. Learn proven methods for generating additional event profitability by instituting a solid sponsorship and exhibit sales game plan.

 

This course is also scheduled for:

SPRING 2010


Related Subject Areas: Hospitality Management, Meeting, Conference, and Event Management, Event Marketing

 

 

 

Section 1

 

Friday, Saturday 9:00am-5:00pm
October 23 - October 24

 

2 Sessions

Instructor: Robert Goode  
Location: Midtown Center, 11 W 42 St

 

 

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