Marketing and Revenue Strategies for Meeting Planners
X65.9544
/ $650
SPRING 2010
Continuing Education:
Hospitality, Tourism, and Sports Management
Successful meeting planners know that logistical and management expertise is useless if you don't have attendees at the event. Explore the revenue side of the meetings business and acquire critical marketing strategies and tactics for increasing attendance and ensuring the maximum number of participants. Learn proven methods for generating additional event profitability by instituting a solid sponsorship and exhibit sales game plan.
This course is applicable toward:
Related Subject Areas: Hospitality Management, Meeting, Conference, and Event Management, Event Marketing
Course Materials
Section 1
Friday 1:00pm-4:40pm
April 9 - May 1
Saturday 10:00am-1:40pm
April 9 - May 1
No class Apr. 23, Apr. 24, and Apr. 30.
5 Sessions
Location: Midtown Center, 11 W 42 St
