Customer Relations and Technology Management
Y10.0712
Credit:
The Paul McGhee Division
This course provides students with an introduction and analysis of the major business strategies and technologies companies are using to communicate interactively with existing and potential customers. Specific attention is given to the switch from technology-facilitated to technology-enabled customer relations and the management of the technological systems that enable this switch. Frequently case studies and guest speakers are used to develop a deeper understanding of the design and implementation of digital direct marketing and advertising strategies within different types of businesses.
Prerequisites:
Prerequisite: Principles of Marketing
To register for this course you must be an admitted student in an NYU credit or degree program or have special student status. Admitted NYU credit or degree students may visit NYUHome to register through ALBERT. To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.
