Principles of Marketing
Y10.0943
Credit:
The Paul McGhee Division
Marketing as a system of satisfying customer wants is considered from the theoretical as well as from the pragmatic viewpoint. Students study markets, products, and customer motivation, with emphasis on research and development and marketing management. In addition, students analyze the various marketing functions and apply theories and techniques to problems and cases taken from current marketing practice.
To register for this course you must be an admitted student in an NYU credit or degree program or have special student status. Admitted NYU credit or degree students may visit NYUHome to register through ALBERT. To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.
