Customer Relationship Management (CRM) Strategies
Y18.0700
Credit:
The Paul McGhee Division
This course is designed to provide the student with a fundamental technical and practical background in CRM and personalization. Topics include: CRM implementation; eCustomer service, eSupport, best practices; call centers/ help desk/knowledge base/internet integration; data warehousing/ ERP/internet CRM integration; portals; getting/keeping/retaining customers; outsourcing of CRM; understanding the total customer experience; extranets/ intranets; costs and benefits of CRM; interrelationship selling; partner relationship management; and much more. The course also consists of lectures and labs for students to get hands-on experience with the technology behind CRM.
Prerequisites:
Prerequisite: Principles of Marketing
To register for this course you must be an admitted student in an NYU credit or degree program or have special student status. Admitted NYU credit or degree students may visit NYUHome to register through ALBERT. To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.
