eCommerce Strategy and Marketing
Y18.0704
Credit:
The Paul McGhee Division
eCommerce Strategy and Marketing examines strategic marketing concepts for online business. Course topics include: site promotion, digital advertising, customer retention, user profiles, supply chain management, email marketing, search engine placement, data gathering, shopping carts, intermediary marketing and global marketing. This course will cover the essential concepts and practices of virtual buying and selling and its impact on current marketing strategies.
Prerequisites:
Prerequisite: Principles of Marketing
To register for this course you must be an admitted student in an NYU credit or degree program or have special student status. Admitted NYU credit or degree students may visit NYUHome to register through ALBERT. To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.
