Digital Media Management II
Y19.2221
Credit:
The Paul McGhee Division
Digital media management is the coordination and control of the people and processes involved in the creation, storage, transmission, and processing of digital content. This second course in the series covers advanced issues that confront digital media managers. The course investigates the different responsibilities of managers in the digital media industries such as analyzing media markets, managing personnel, raising capital, enhancing innovation, setting information policy, and developing appropriate measures for media consumption. In addition, the course covers phases of project management cycles such as feasibility, analysis, design, production, implementation and evaluation. Project teams are formed in the class andteam members are assigned the role of project manager, designer, programmer, or instructional designer/tester and work through all the phasesrequired to develop the media project. Students are given access to online presentation areas, group discussion areas and chat areas to facilitate communication and collaboration.
Prerequisites:
Prerequisite: Digital Media Management I
To register for this course you must be an admitted student in an NYU credit or degree program or have special student status. Admitted NYU credit or degree students may visit NYUHome to register through ALBERT. To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.
