Intensive in American Business
Y50.2025
Credit:
Marketing, Advertising, and Public Relations
This course introduces international students to the principles of business as used by U.S. companies. Through a combination of lectures, readings, practical exercises and site visits to companies, students will learn about company structures, departmental functions, typical titles and roles of executives, key marketing segments of consumers and businesses, key media, key companies profiled from the Fortune 500, key trends, and current issues in American business. To prepare students for the format of the graduate program, the class will include assignments that entail individual and group presentations, as well as discussions based on research, reading assignments and on-line collaboration using Blackboard.
To register for this course you must be an admitted student in an NYU credit or degree program or have special student status. Admitted NYU credit or degree students may visit NYUHome to register through ALBERT. To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.
