Consumer Behavior in Sports
Y70.2000
Credit:
Hospitality, Tourism, and Sports Management
This course investigates various models used to analyze consumer behavior and applies these methods to sports and leisure situations by examining various demographic market segments. Topics include: analysis of customer touch points within organizations, decision-making behaviors, market-unique cultural influences, understanding and satisfying e-commerce customer needs, developing service strategies consistent with corporate culture and mission, and implementing customer strategies necessary to achieve excellence and dominant market share.
To register for this course you must be an admitted student in an NYU credit or degree program or have special student status. Admitted NYU credit or degree students may visit NYUHome to register through ALBERT. To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.
