Revenue Management in the Sports Industry
Y70.2130
Credit:
Hospitality, Tourism, and Sports Management
Revenue management requires a commitment to a continuous systematic analysis of demand, competition, and product/service offerings by any sports business. This course examines the importance of price-value relationships, the factors that determine pricing objectives and decisions, the evaluation and examination of demand, the selection of a pricing policy, distribution strategies, and balancing operating cost and customer price sensitivity. Managing yield, manipulating price, and making constant and rapid changes are accomplished by means of data analysis techniques and financial models that forecast consumer behavior, price, competition, and the optimal mix of revenue streams. Using financial statement data in business analysis as the framework, the course explores financial and cost analysis, demand forecasting and prospective business analysis.
Prerequisites:
Prerequisite: Y70.2100 - Financial and Managerial Accounting for the Sports Industry.
To register for this course you must be an admitted student in an NYU credit or degree program or have special student status. Admitted NYU credit or degree students may visit NYUHome to register through ALBERT. To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.
