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Marketing, Advertising, and Public Relations
Spring 2012
Summer 2012
- "E-Tailing:" Managing, Building, and Developing E-Commerce Sales Environments
- Advanced Social Media Marketing
- Advanced Web Analytics Using Omniture SiteCatalyst
- An Introduction to Interactive Marketing
- Customer Acquisition, Retention, and Win-Back Strategies
- Data Analytics, Interpretation, and Reporting
- Developing Online Promotions That Get Results
- Developing, Marketing, and Analyzing Mobile Apps and Platforms
- Digital Marketing Strategy and Execution Summer Intensive
- Digital Strategy: Creating Synergy in Your Marketing Program
- E-mail Marketing: Integrating Social Media and Mobile Marketing for Optimal Campaign Results
- Examining Social Media Networks for Brand Value
- Facebook Marketing
- From Blogs to Buzz--How to Use New Media and Influenced-Based Marketing
- Internet Copywriting
- Internet Market Research
- Internet Marketing Strategies
- Marketing Communications Writing
- Marketing, Digital, or Public Relations Internship Program
- Media Planning, Buying, and Analysis
- Mobile Marketing: Reaching the Third Screen
- New Marketer's Boot Camp: Integrated Marketing Communications
- PR 2.0: Using Social Media Channels to Actively Engage Customers and Their Communities
- Search Engine Optimization (SEO)
- Social Media Marketing Analytics
- Social Media Marketing Strategy and Execution
- Strategic Search Engine Marketing Campaign Planning and Execution
- Strategies for Delivering Effective Marketing or PR Presentations
- Using Social Media to Engage Internal Collaborative Teams
- Web Analytics: Integrating Website and E-mail Data for Effective Digital Marketing Programs
