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Marketing, Advertising, and Public Relations
Fall 2009
- Advanced Search Engine Marketing Strategies
- Advanced Web Analytics Using Omniture SiteCatalyst
- Digital Advertising Operations (Digital Ad Ops)
- Digital Strategy: Creating Synergy in Your Marketing Program
- From Blogs to Buzz--How to Use New Media and Influenced-Based Marketing
- Integrating Web 2.0 and Mobile Strategies Into Your E-Mail Program
- Search Engine Optimization (SEO)
- Web Analytics: Integrating Website and E-mail Data for Effective Digital Marketing Programs
- Wireless Marketing: Reaching the Third Screen
Spring 2010
- Advanced Web Analytics Using Omniture SiteCatalyst
- An Introduction to Interactive Marketing
- Customer Acquisition, Retention, and Win-Back Strategies
- Digital Entertainment, Marketing, and Advertising
- Digital Strategy: Creating Synergy in Your Marketing Program
- E-mail Marketing: The Complete Package
- Examining Social Media Networks for Brand Value
- From Blogs to Buzz--How to Use New Media and Influenced-Based Marketing
- Integrating Web 2.0 and Mobile Strategies Into Your E-Mail Program
- Internet Copywriting
- Internet Marketing Strategies
- Marketing or Public Relations Internship Program
- Media Planning, Buying, and Analysis
- Narrowcasting: Using Digital Media for Selective Marketing and Advertising
- Online Videos: Strategy, Development, and Distribution
- Search Engine Optimization (SEO)
- Strategic Search Engine Marketing
- Web 2.0 Strategies to Attract, Retain, and Monetize Web Traffic
- Web Analytics: Integrating Website and E-mail Data for Effective Digital Marketing Programs
- Wireless Marketing: Reaching the Third Screen
- Word-of-Mouth Marketing Strategies and Techniques
- Advertising
- Business Practices
- Career Resources
- Career Workshops
- Corporate Finance
- Corporate Training
- Data Mining for Marketers
- Database Management
- Digital Media Marketing
- Direct Marketing
- Entertainment Management
- Entertainment Marketing
- Event Marketing
- Interactive Marketing
- International Affairs
- Investor Relations
- Law
- Management Practices
- Marketing
- Marketing Management
- Marketing Research
- Meeting, Conference, and Event Management
- Music Industry
- Online Courses
- Public Relations and Corporate Communications
- Public Speaking
- Sales and Promotions
- Small-Business Management
- Writing
- Writing Basics
- Writing for Business
