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Marketing, Advertising, and Public Relations
Fall 2009
- Advanced Data Mining Techniques for Marketing
- Advanced Search Engine Marketing Strategies
- Basic Statistical Analysis for Marketing
- Competitive Intelligence: Breakthrough Strategies for Competitive Advantage
- Corporate Branding Best Practices
- Digital Advertising Operations (Digital Ad Ops)
- Digital Strategy: Creating Synergy in Your Marketing Program
- Do-It-Yourself Marketing and PR
- From Blogs to Buzz--How to Use New Media and Influenced-Based Marketing
- Integrated Marketing Communications
- Integrating Web 2.0 and Mobile Strategies Into Your E-Mail Program
- Marketing Magic
- Positioning and Brand Development
- Search Engine Optimization (SEO)
- Strategic Marketing Management
- Using Public Relations as a Marketing Tool
- Web Analytics: Integrating Website and E-mail Data for Effective Digital Marketing Programs
- Wireless Marketing: Reaching the Third Screen
Spring 2010
- Advanced Data Mining Techniques for Marketing
- Advertising Fundamentals
- An Introduction to Interactive Marketing
- Basic Statistical Analysis for Marketing
- Brand Management Marketing
- Competitive Intelligence: Breakthrough Strategies for Competitive Advantage
- Content Development Strategies for Digital Marketing
- Corporate Branding Best Practices
- Corporate Sustainable Marketing
- Creating Consumer Brand Experiences
- Creative Strategy: Behind the Words and Images
- Crushing the Competition: Using Strategic Marketing Management for Competitive Advantage
- Customer Acquisition, Retention, and Win-Back Strategies
- Data Analytics, Interpretation, and Reporting
- Data Integration, Manipulation, and Querying
- Developing Online Promotions That Get Results
- Digital Entertainment, Marketing, and Advertising
- Digital Out-of-Home Marketing
- Digital Strategy: Creating Synergy in Your Marketing Program
- Do-It-Yourself Marketing and PR
- E-mail Marketing: The Complete Package
- Enterprise Thinking: How to Do Business Better, Faster, and Cheaper
- Entertainment Marketing
- Ethnic Marketing: How to Target the Multicultural Consumer
- Events Marketing
- Examining Social Media Networks for Brand Value
- Financial Services Marketing
- From Blogs to Buzz--How to Use New Media and Influenced-Based Marketing
- How to Become a Successful PR or Marketing Consultant
- Integrated Marketing Communications
- Integrating Web 2.0 and Mobile Strategies Into Your E-Mail Program
- Internet Copywriting
- Internet Market Research
- Internet Marketing Strategies
- Introduction to SAS Programming Concepts for Marketers
- Issues in Advising Management
- Leveraging User Experiences to Build Lasting Brand Connections
- Managing the Creative Mind: In Search of the Big Idea
- Marketer/Designer Communication for More Effective Multiplatform Campaigns
- Marketing Communications Writing
- Marketing Magic
- Marketing Principles and Practices
- Marketing or Public Relations Internship Program
- Mastering Innovation Through New Product and Service Development
- Media Planning, Buying, and Analysis
- Music Marketing
- Narrowcasting: Using Digital Media for Selective Marketing and Advertising
- New Leadership Lessons for a Digital World
- Online Videos: Strategy, Development, and Distribution
- Positioning and Brand Development
- Professional Services Marketing and PR
- Proposals That Win: Conception, Writing, and Execution
- SAS Data Mining for Marketers Intensive
- Search Engine Optimization (SEO)
- Strategic Entertainment Partnerships
- Strategic Marketing Management
- Strategic Search Engine Marketing
- Strategies for Delivering Effective Marketing Presentations
- Successful Marketing Negotiations in Challenging Times
- The Marketing Plan: Its Essential Role in Marketing
- Thinking Visually to Solve Marketing Challenges and Projects
- Using Public Relations as a Marketing Tool
- Using Research Tools to Drive Marketing Strategies and Campaigns
- Web Analytics: Integrating Website and E-mail Data for Effective Digital Marketing Programs
- Wireless Marketing: Reaching the Third Screen
- Word-of-Mouth Marketing Strategies and Techniques
- Advertising
- Business Practices
- Career Resources
- Career Workshops
- Corporate Finance
- Corporate Training
- Data Mining for Marketers
- Database Management
- Digital Media Marketing
- Direct Marketing
- Entertainment Management
- Entertainment Marketing
- Event Marketing
- Interactive Marketing
- International Affairs
- Investor Relations
- Law
- Management Practices
- Marketing
- Marketing Management
- Marketing Research
- Meeting, Conference, and Event Management
- Music Industry
- Online Courses
- Public Relations and Corporate Communications
- Public Speaking
- Sales and Promotions
- Small-Business Management
- Writing
- Writing Basics
- Writing for Business
