Public Relations: The Principles of the Practice
Analyze the principles and ethical components underlying the management of a sound public relations program using both a theoretical and real-world approach. Examine the specific requirements for interacting successfully with various publics—from consumers to media—with regard to crisis, image building, and social responsibility. Survey industry-derived case studies to better understand how to design and implement effective public relations campaigns.
You'll Walk Away with
- A broad overview to the key competencies and technical skills that the public relations profession requires
- An understanding of how to design and implement effective public relations efforts
Ideal for
- Professionals who want to explore the core concepts of public relations
- Professionals with little to no knowledge of public relations
NO open sections available for this course at the moment. Please check back next semester.
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Section
1 -
Semester
Spring 2024 -
Date
Jan 25 - Mar 7 -
Day
Thursday -
Time
6:00PM-9:30PM -
Sessions
7 -
Faculty
Maslowski, Irene -
Location
Instructor Led
Tuition $960 -
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Section
2 -
Semester
Summer 2024 -
Date
May 2 - Jun 13 -
Day
Thursday -
Time
6:00PM-9:30PM -
Sessions
7 -
Faculty
Maslowski, Irene -
Location
Instructor Led
Tuition $960 -