The role of the communications specialist is rapidly expanding. In fact,
Fortune magazine, citing U.S. Bureau of Labor Statistics data, named PR one of the 10
fastest-growing professions over the next 10 years.*
The function of public relations (the management of the relationship between an organization
and its public) and its subset, corporate communications (centralized communications on behalf of
the organization), is increasingly being integrated with the other key marketing efforts of major
organizations. With the need for today’s companies to be ever conscious of their images, skilled
crisis management professionals are in great demand. PR is now a major initiative in many
organizations, where its role was historically undervalued.
NYU’s Master of Science in Public Relations and Corporate Communications gives communications
professionals an important, differentiating credential in the competitive PR landscape. The School
of Continuing and Professional Studies (SCPS), working in conjunction with senior executives from
companies including Burson-Marsteller, General Electric, Nielsen Media Research, New York Life
Insurance, and Pfizer, Inc., has crafted the curriculum for its graduate program to address the
growing need for skilled professionals while adhering to NYU's high standards of academic
discovery.
The quality of our
faculty,
all of whom are leading scholars and practitioners in the PR and corporate communications field,
and the talent of our student body, are unsurpassed.
Students combine theoretical learning with real-world experiences as they master skills in
research, strategic planning, written and oral communication, execution, and evaluation in New York
City PR and corporate communications environments. Through a
practicum,
research experiences, and a
Capstone
Project, you learn from industry pros and enhance your knowledge in the world's most vigorous
and challenging public relations marketplace. Through the practicum, NYU's carefully maintained
relationships within the industry provide a living laboratory that adds to your graduate
experience, while helping you to build extraordinary professional relationships.
Ultimately, you and your classmates will become the next generation of professionals from
which today’s leading organizations will choose their spokespeople and strategists. Whether you are
interested in corporate communications for a large company, international PR, healthcare PR,
entertainment and sports PR, or PR for nonprofits, the M.S. in Public Relations and Corporate
Communications gives you the critical advantage to help you achieve your goals.
*
Fortune, March 21, 2005, "Hot Careers for the Next 10 Years" (cites U.S. Bureau of Labor
Statistics data: PR will experience 27.8 percent growth)
