The role of the communication specialist is rapidly expanding. Fortune magazine, citing U.S. Bureau of Labor Statistics data, named PR one of the 10 fastest-growing professions over the next 10 years.*
The function of public relations (the management of the relationship between an organization and its public) and its subset, corporate communication (centralized communication on behalf of the organization), is increasingly being integrated with the other key marketing efforts of major organizations. With the need for today’s companies to be ever conscious of their images, skilled crisis management professionals are in great demand. PR is now a major initiative in many organizations, where its role was historically undervalued.
NYU’s Master of Science in Public Relations and Corporate Communication gives communication professionals an important, differentiating credential in the competitive PR landscape. The School of Continuing and Professional Studies (SCPS), working in conjunction with senior executives from companies including Burson-Marsteller, General Electric, Nielsen Media Research, New York Life Insurance, and Pfizer, Inc., has crafted the curriculum for its graduate program to address the growing need for skilled professionals while adhering to NYU's high standards of academic discovery.
Our faculty are all leading scholars and practitioners in the PR and corporate communication field and our program boasts a talented student body. In fact, PRWeek magazine gave the M.S. in Public Relations and Corporate Communication its inaugural "PR Program of the Year" award citing "the ability of [the program's] professors to use both real-world case studies and instructive scenarios to educate students about new media, media relations, crisis communications, and other tactics."
Students combine theoretical learning with real-world experiences as they master skills in research, strategic planning, written and oral communication, execution, and evaluation in New York City PR and corporate communication environments. Through a practicum, research experiences, and a Capstone Project, you learn from industry pros and enhance your knowledge in the world's most vigorous and challenging public relations marketplace. Through the practicum, NYU's carefully maintained relationships within the industry provide a living laboratory that adds to your graduate experience, while helping you to build extraordinary professional relationships.
Ultimately, you and your classmates will become the next generation of professionals from which today’s leading organizations will choose their spokespeople and strategists. Whether you are interested in corporate communication for a large company, international PR, healthcare PR, entertainment and sports PR, or PR for nonprofits, the M.S. in Public Relations and Corporate Communication gives you the critical advantage to help you achieve your goals.
* Fortune, March 21, 2005, "Hot Careers for the Next 10 Years" (cites U.S. Bureau of Labor Statistics data: PR will experience 27.8 percent growth)
Adjunct professor, Division of Programs in Business
"Sometimes, I think I've learned more from the students than they have from me."
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