The NYU Advanced Publishing Institute Agenda 2024

Monday, January 8, 2024

Challenges and Opportunities

8:15 to 9:00 AM

Registration and Continental Breakfast


9:00 to 9:45 AM

Welcome and Introductions


10:00 to 11:00 AM

Keynote: The View from Inside Publishing Today

Sanyu Dillon

Sanyu Dillon
President, Random House Publishing Group, Penguin Random House, presents a top-level perspective on the current publishing landscape.

 


11:00 to 11:15 AM

Networking Break


11:15 AM to 12:15 PM

Reimagining the Retail Landscape

James Daunt

James Daunt
Chief Executive Officer of Barnes & Noble, Inc., outlines a blueprint for booksellers to connect with readers in new and unique ways,  giving each store owner a unique vision and buying power and how publishers can support the process.


12:15 to 1:30 PM

Lunch


1:30 to 3:30 PM

The Publisher as Entrepreneur: Case Studies in Innovation

Andrea Colvin

Andrea Colvin
Editorial Director of Little, Brown Ink/Hachette Book Group, shares the challenges of starting a graphic novel imprint.

Zibby Owens

Zibby Owens
Founder of Zibby Media, on bundling books, podcasts, a magazine, and a bookstore into a new multimedia, multi-everything business.

Namrata Tripathi

Namrata Tripathi
Founder, President and Publisher, Kokila, Penguin Random House, on how an imprint devoted to inclusive books for children and young adults can be both mission driven and profitable.


3:30 to 3:45 PM

Networking Break


3:45 to 5:00 PM

Beyond the Page

Yes, publishers big and small can sell their content to studios and streamers.

Ryan Doherty

Ryan Doherty
Executive Editor, Celadon Books/Macmillan

Sophie Kaplan

Sophie Kaplan
Senior Director, Creative Acquisitions and IP Management, Universal Studios

Lauren O’Connor

Lauren O’Connor
Head of IP Acquisitions, Amazon Studios

Mary Pender

Mary Pender
Agent, UTA, take you inside the process.


5:00 to 6:30 PM

Welcome Cocktail Reception


Tuesday, January 9, 2024

You and Your Audience: Connecting and Converting Strategies to Sales

8:30 to 9:00 AM

Coffee and Continental Breakfast


9:00 to 11:00 AM

Building a Winning Marketing Team and Strategy in an Ever-changing Landscape

Kristin Fassler

Kristin Fassler
Senior Vice President and Director of Integrated Marketing Strategy at Knopf Doubleday, Penguin Random House, explains how to allocate marketing resources, utilize talent, and set goals for budgets of any size.

Andrea Fleck-Nisbet

Andrea Fleck-Nisbet
CEO, Independent Book Publishers Association, outlines how small and independent publishers can reach niche audiences, specialty markets, and marginalized communities through unique and targeted marketing campaigns.


11:00 to 11:15 AM

Networking Break


11:15 AM to 12:00 PM

New Ways of Collecting and Analyzing Data and Predicting Trends

Scott Dickey

Scott Dickey
Chief Executive Officer, Podium Audio and Bookstat, demonstrates how publishers can most effectively leverage digital book sales data to inform IP acquisitions and marketing investment and identify emerging trends, microgenres, and new fanbases.


12:00 to 1:00 PM

Lunch


1:00 to 2:00 PM

The Power of TikTok

Lina Renzina

Lina Renzina
Partnerships Lead, Lifestyle and Education, TikTok, presents an inside look at best ways for publishers to leverage BookTok and its Creator Marketplace.


2:00 to 2:30 PM

How Substack Can Help Publishers and Authors Build a Community of Readers

Dan Stone

Dan Stone
Executive Manager of Writer Acquisition & Development, Substack, discusses how Substack enables authors to build vibrant communities, how it can help supercharge pre-sales and buzz around a book's publication, and all the various ways writers and readers are connecting on the platform.


2:30 to 2:45 PM

Networking Break


2:45 to 3:15 PM

Book Banning: Fighting Back

Jonathan Friedman

Jonathan Friedman
Director of Free Expression and Education Programs at PEN America, explains the current wave of book bans, and how publishers, authors, libraries and bookstores can take action.


3:15 to 4:00 PM

Panel: When a Book is Banned: The Publisher’s Perspective

Discussion with Moderator Andrew Albanese about the effects that challenges and bans have had on their books-in both adult and YA categories.

Andrew Albanese

Andrew Albanese
Executive Editor, Publishers Weekly

Jon Anderson

Jon Anderson
President and Publisher, Simon & Schuster Children’s Publishing

Jonathan Karp

Jonathan Karp
President and CEO, Simon & Schuster

 Jonathan Friedman

Jonathan Friedman
Director of Free Expression and Education Programs at PEN America


4:00 to 5:00 PM

New Ways to Discover and Rediscover Books: Using Data and AI to Enhance Backlist and Direct-to-Consumer Relationships

David Steinberger

David Steinberger
Chairman and Chief Executive Officer, Open Road Integrated Media, outlines how to mine the backlist and craft tailor-made Direct-to-Consumer campaigns.


Wednesday, January 10, 2024

Reimagining the Workplace for a Post-Pandemic Workforce

8:30 to 9:00 AM

Coffee and Continental Breakfast


9:00 to 10:15 AM

The Future-Forward Workplace: Bridging the Expectation Gap between Management and Employees

Anna Tavis, PhD

Anna Tavis, PhD
Professor and Department Chair, Human Capital Management at the NYU School of Professional Studies, looks at the new post-pandemic workplace and explores the best practices for managing employees and their changing priorities.


10:15 to 11:15 AM

Crafting Careers: Exploring the Transition from Middle to Senior Management

Yolanda Scott

Yolanda Scott
Vice President and Editorial Director of Charlesbridge, shares insights on her own progression from mid- to senior-level management and how other employees can navigate that often challenging pathway.


11:15 to 11:30 AM

Networking Break


11:30 AM to 12:15 PM

The Importance and Power of Mentoring

Marlon Alvarado

Marlon Alvarado
Vice President, Talent Acquisition, Scholastic, walks us through the process of how to mentor employees and support foster effective career growth and fulfillment.


12:15 to 1:15 PM

Lunch


1:15 to 3:45 PM

DEI Panel and Workshop

1:15 to 2:45 PM Panel: DEI 2.0: Taking Action

Panelists Kimberly Ayers Shariff, Carrie Bloxson, and Emi Ikkanda offer a toolkit for building a more equitable publishing landscape.

2:45 to 3:45 Workshop: Practical DEI

Our panelists will lead a hands-on workshop on scenario planning.

Kimberly Ayers Shariff

Kimberly Ayers Shariff
Executive Vice President, Director of Strategy for Diversity, Equity, & Inclusion at Penguin Random House

Carrie Bloxson

Carrie Bloxson
Vice President, Diversity and Inclusion, Hachette Book Group

Emi Ikkanda

Emi Ikkanda
Executive Editor, Tiny Reparations Books, Penguin Random House


3:45-4:00 PM

Networking Break


4:00- 5:00 PM

The Power of Language to Create Change

Alex Kapitan

Alex Kapitan
The Radical Copyeditor, leads a workshop on using language to promote equity.


Thursday, January 11, 2024

Innovations and Disruptions

8:30 to 9:00 AM

Coffee and Continental Breakfast


9:00 to 11:00 AM

Generative AI: The Future is Now

What publishers need to know to stay informed, stay relevant, and employ emerging media effectively in the workplace:

Andrew Jacobs

Andrew Jacobs
Assistant General Counsel, HarperCollins Publishers, explores copyright, defamation, and other legal issues with AI-generated content.

Stephen McConnell

Stephen McConnell
Digital technology researcher and writer and adjunct professor at the NYU Center for Publishing and Applied Liberal Arts, provides a 30-minute workshop on how to use AI in writing and design, plus a cheat sheet of his recommended AI programs.

David Pogue

David Pogue
Technology writer and Emmy Award-winning correspondent for CBS Sunday Morning, presents an overview of the emerging technology.

Chantal Restivo- Alessi

Chantal Restivo-Alessi
Chief Digital Officer, HarperCollins, discusses opportunities and challenges of AI in  publishing workflow.


11:00-11:15 AM

Networking Break


11:30 AM to 12:30 PM

Transformation as a Business Strategy

Dominique Raccah

Dominique Raccah
President and Chief Executive Officer, Sourcebooks, on building a culture of transparency and experimentation without fear of failure.


12:30- 1:45 PM

Lunch


1:45 to 2:45 PM

Licensed or Owned? E-books for the Future

Josh Stone

Josh Stone
Chief Executive Officer and Cofounder, Book.io, on shaking up the old model and gaining new insights into consumer buying habits and trends.


2:45-3:45 PM

Innovation in Bookselling: Building Community, Audience, and Loyalty Online

Andy Hunter

Andy Hunter
Founder and CEO of Bookshop.org, shares his entrepreneurial thinking on the importance of innovation, strengthening the literary ecosystem by helping indie bookstores adapt to the age of ecommerce.


3:45-4:00 PM

Networking Break


4:00 to 5:15 PM

The Gamification of Publishing

How to profit from the intersection of the publishing and gaming worlds.

Jesse Murray

Jesse Murray
VP, Content Development at Tapas Entertainment

Katherine Pelz

Katherine Pelz
Acquisitions Editor at 8th Note Press

Nicole Resciniti

Nicole Resciniti
President of The Seymour Agency

Annie Stone

Annie Stone
Acquisitions Director at Podium Audio


6:00 PM

Program Attendee Reception


Friday, January 12, 2024

Leadership Today
Closing Keynote Presentations

8:30 to 9:00 AM

Coffee and Continental Breakfast


9:15 to 10:30 AM

The Global Perspective… and Responsibility

Karine Pansa

Karine Pansa
President of the International Publishers Association, explores the role of publishers as citizens of the world, how to help nations in crisis, and the need to promote global literacy.


10:30 to 10:45 AM

Networking Break


10:45 AM to 12:00 PM

Strategy for the Future

Madeline McIntosh

Madeline McIntosh
former Chief Executive Officer of Penguin Random House US, explores how the evolution of the book market has impacted the business relationship between publishers and authors and innovations for the future.


12:00 to 2:00 PM

Final Lunch and Presentation of Certificates of Completion